"All papers can be recycled. Here's the proof."
Paper Rebirth
The French NGO Ecofolio, who works to show the benefits of recycling, asked the agency June21 to promote this idea in a national print campaign. In addition to this, the creatives planned a two parts teasing campaign. The first part consisted in encouraging passers-by to dispose their waste papers in a unique billboard placed in front of the Opera Garnier in Paris. Then, they asked us to create a sculpture made out of recycled papers to replace the wasted ones. We thought that the Phoenix was a perfect mythological animal to symbolize that paper can have up to 5 lives thanks to recycling. Client - Ecofolio Agency - June21 Producer - La Productrice
